It’s no secret. The travel and hospitality industry is hurting. I don’t have to tell you about hotels laying off staff, restaurants cutting back on hours or cruise lines, airlines and tour operators discounting more heavily than ever — all in the name of trying to get cheeks in seats or heads in beds, aka the bottom line.
So we turn to the most important question: how can travel public relations continue to add value in this challenging economy? Whether you’re in-house, a solo practitioner or agency public relations rep, you might have come across one or more of the following situations in the past year: