At this year’s PRSA International Conference we had the opportunity to meet with a number of recent college graduates excited to enter the profession and, even better, those who’ve landed jobs across the country and are hitting the ground running. While some of these junior practitioners are just entering the workforce, it was pleasantly surprising to hear that they are hungry for tips and information on how to be a better PR professional. Almost unanimously, the first few questions from those we met rounded out to “how can I be better at my job?”
New Professionals's archives
Tags: career, Effective Public Relations, pigeonholed, PR plan, responsibilities, Strategic Planning, tactic, training
Editor’s Note: Michelle Nielsen, Senior Research Associate, Ketchum, is previewing Dr. David Rockland’s session, Strategic Ingredients: Inspiration and Innovation, which will be presented at the PRSA 2014 International Conference on Sunday, Oct. 12, from 3–4:15 p.m. The following is a guest post previewing the session.
Ketchum Global Research & Analytics has conducted PRSA’s Membership Study since 2008, testing concepts related to member satisfaction, likelihood to renew and perceived value of various products/services – with the ultimate goal of uncovering drivers of sustained membership and growth. In recent years, PRSA has been challenged with a declining membership pool, so our research set out to understand what appeals most to members from an educational/resource and industry organization perspective to ultimately offer solutions for maintaining PRSA’s strength in the years ahead.
In this year’s study, we saw a pattern in demographics that revealed an interesting predicament for PRSA: as Boomers leave the workforce and retire, they are being replaced in PRSA – albeit not as rapidly – with younger Millennial members. To put the age differences into perspective, in our 2011 study Boomers outweighed Millennials 45% to 27% of total membership – that ratio in 2014 was 29% Boomers to 32% Millennials – a gap which is only expected to increase in favor of the Millennial crowd. With this shift, we’ve seen a change in what members value, revealing an opportunity for PRSA to hone-in on what these younger, less-tenured members look for in PRSA to help maintain its membership pool.
Tags: 2014 International Conference, analytics, case studies, Corporate Communications and Public Relations, growth, Ketchum, Ketchum Global Research & Analytics, Management & Leadership, measurement, member satisfaction, new professionals, prsa conferences, PRSA International Conference, research, Research & Evaluation
Editor’s Note: Lauren Gray and Amy Bishop are presenting Leading & Inspiring Employees in the Collaborative Economy at the PRSA 2014 International Conference on Sunday, Oct. 12, from 4:45–6 p.m. The following is a guest post previewing their session.
In today’s new economy, the nature of communications and leadership has forever changed. According to Gallup, more than 72 percent of workers are not engaged in their work and each year lost productivity of disengaged employees costs the economy $370 billion. The workplace is changing and the future is collaborative.
What is the Collaborative Economy?
The Collaborative Economy is a term for the new economic model where there is shared ownership and access among people, startups, corporations and governments. In this new model, people are empowered to get what they need from each other and will begin to bypass inefficient processes or businesses. Businesses must harness the same collaborative tools and strategies to retain relevancy and empower their employees and customers.
It is quite mystifying to think what life would be like if I hadn’t signed on that dotted line back in May of 2005.
I could have easily skipped my university’s first PRSSA meeting to do a number of things — intramurals with friends, hit the books to better understand the differences between minocyclines and tetracyclines or maybe update my profile on this new site called thefacebook.com.
Luckily for me, I went to that meeting and established my membership, which is now approaching seven years as a PRSA/PRSSA member.
PRSSA provided me with ample opportunities to establish my confidence as a leader within my Chapter and later, on a larger scale, as a National Committee member. It also provided me the opportunity to meet my eventual employer at the PRSSA National Conference in Philadelphia.
Once a graduate, I didn’t hesitate signing on that dotted line once more to establish my membership — this time as a PRSA member — and opportunities have continued to emerge. As a young professional in my PRSA Chapter, my membership has meant a few things to me.
Tags: Corporate Communications and Public Relations, new professionals, Professional Development and Training, PRSA Membership Benefits, PRSSA, Teleseminars, Webinars
Join the PRSA New Professionals Section and personal branding expert Hajj Flemings for the online training session, “Personal Branding: Develop Yourself as a Thought Leader,” on Wednesday, December 7, 2011. Registration is only $35 for members of the New Professionals Section and for members of PRSSA.
Do you want to become the next Seth Godin, Steve Jobs, or Daymond Johns? I am going to walk you through some points to help you establish yourself as a thought leader in the era of digital technology. One disclaimer: Having a blog doesn’t make you a thought leader in the same way that having an iPhone will not make you think like Steve Jobs. The context of thought leadership in this article is helping individuals understand how to use digital technology, content curation and branding as a thought leadership strategy.
Tags: career corner, Corporate Communications and Public Relations, Management & Leadership, new professionals, Professional Development and Training, professional interest sections, PRSSA, Social Media, technology, Webinars
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