From control to collaboration, new PR professionals have an amazing opportunity in 2011 to make the transition from college to corporate a success. However, in the new economic reality, the change from a student to an incoming PR practitioner can be challenging.
New Professionals's archives
There are almost 500 million Facebook accounts and 200 million people with Twitter accounts. There are more than 150 million pages that identify themselves as blogs. Newspapers and magazines are under serious pressure as ad dollars move online and to social networks.The line between public relations and marketing has been blurring for some time now, creating new ways to tell a story and influence key constituents.
Recent college graduates and interns may be consigned to carrying lattes and other administrative tasks, but there’s a real opportunity to advance your organization’s value proposition by building on their social media skills.
Millenials grew up in the glow of the computer screen, and have spent a significant portion of their lives socializing on Facebook, Twitter and other new media sites. Senior professionals who (ahem) remember mimeographs and Betamax are probably less savvy in the social media space.
Offices are funny places. On the one hand, you have executives and professionals who have been with the organization for decades. They know and understand every facet of the company. They’ve been involved in so many challenges and led so many programs it’s amazing. Some travel internationally, representing the company at huge conferences and trade shows. Some speak effortlessly before thousands at meetings. Many don’t know the difference between a blog and a wiki — or even that there is such a thing as Twitter.
I get asked by young professionals all the time, “What’s better, in-house or agency public relations?” The answer is both. There are pluses and minuses to every situation. And I’ve been fortunate throughout my career to be on both sides of the discussion. I like to focus on the pluses.
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