Professional development and training blog of the Public Relations Society of America (PRSA)
July 17, 2008

Who, What, When

When developing your media message, you’ll need to answer some basic questions a reporter is going to ask. Don’t get caught off guard, learn how to think on your toes, and prepare yourself with this review.

By TJ Walker, president, Media Training Worldwide. He is “the leading media and presentation trainer in the world,” and “the #1 expert for executives seeking guidance on speaking to the public and media,” according to quotes from Viacom and Bloomberg TV. T.J. has trained thousands of executives and government officials over the last 20 years.

Join Walker for his interactive webinar, Interactive Media Training: A New and Unique Way for You to Prepare for Your Next Media Appearance and for his on-site seminar, “Media Training Boot Camp: Control Your Message to Get the Quotes You Want,” on Monday, March 15, 2010 in New York, NY!

  • Dan Keeney, APR

    T.J.: I like it. Spokespersons should consider the question merely a platform from which they can deliver their key points. Each question presents an opportunity — not an obstacle, which is how many spokespersons think of them prior to training.