Professional development and training blog of the Public Relations Society of America (PRSA)
October 24, 2008

On the Record…Online with Emmanuel Tchividjian


Emmanuel TchividjianEthics officer at Ruder Finn, Emmanuel Tchividjian goes On the Record…Online with Eric Schwartzman, in a preview of his session on “ethical dilemmas” at the PRSA International Conference: The Point of Connection,  October 25–28 in Detroit, MI.

Emmanuel Tchividjian has served as the ethics officer at Ruder Finn for a number of years and is also in charge of the new Ruder Finn Ethic Consulting practice.

Show Notes:
3:37 – Tchividjian on what he plans to discuss at the upcoming PRSA International Conference. 

4:30 – Tchividjian describes his role at Ruder Finn. 

5:33 – Tchividjian on the common ethical issues he deals with.

6:05 – Tchividjian gives an example of an ethical issue that he has to make with a client.

8:29 – Tchividjian describes how he battles the perception of PR when dealing with major corporations.

13:25 – Tchividjian on social media policies for employees in large corporations.

17:00 – Tchividjian gives a recommendation to Henry Paulson on the ethics of the current economic crisis.

17:30 – Tchividjian gives an ethical solution to remedy the errors made during the economic crisis.

18:38 – Tchividjian on who should be compensated for the economic crisis.

20:12 – Tchividjian on whether tax payers are owed something for the bailout.

21:17 – Tchividjian on the biggest ethical lapse in judgment he’s ever made.

23:07 – End

By Eric Schwartzman, founder and chairman of online PR services provider iPressroom, managing director of Los Angeles PR firm Schwartzman & Associates and executive producer of the PRSA award-winning PR Podcast “On the Record…Online,” has nearly 20 years of experience as a marketer and a public relations practitioner and specializes in helping clients integrate all aspects of Web-based communications into mainstream PR, corporate communications and marketing campaigns.

For coverage on the PRSA 2008 International Conference: The Point of Connection, visit

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