ComPRehension

Professional development and training blog of the Public Relations Society of America (PRSA)
October 24, 2008

On the Record…Online with Lou Capozzi


Lou CapozziChairman Emeritus of Publicis Public Relations and Corporate Communications Group, Lou Capozzi goes On the Record…Online with Eric Schwartzman about his upcoming luncheon keynote at the PRSA International Conference on restoring America’s connections with the world.

Lou Capozzi manages Publicis Public Relations and Corporate Communications Group’s public relations and corporate communications businesses. He also is president of ICCO, the International Communications Consultants Organization, which represents more than 1,000 firms in 27 countries around the world.

Show Notes:
3:22 – Capozzi on what he will discuss during his keynote at the PRSA International Conference in Detroit, MI Oct 25-28.

4:12 – Capozzi on the issues behind America’s declining reputation in the world.

6:21 – Capozzi on the PR trade’s future regarding the current economic crisis.

7:15 – Capozzi on the possibility of outsourcing PR jobs overseas.

8:15 – Capozzi on why there has been a cooling of American culture around the world.

8:53 – Capozzi on the impressive opening ceremony at the Beijing Olympics.

9:28 – Capozzi on the next president’s influence on the perception of America abroad.

10:20 – Capozzi on whether Obama or McCain would improve America’s international reputation.

12:58 – Capozzi on what keeps him up at night.

14:50 – Capozzi on Malcolm Gladwell’s idea of genius.

15:34 – Capozzi on the percentage of his client seeking media relations services.

17:57 – Capozzi on the threat of interactive agencies.

19:03 – Capozzi on mergers and consolidations in the agency business.

19:33 – Capozzi on where he’s looking to grow his service portfolio.

20:20 – Capozzi gives a message to public relations professionals.

23:03 – End

Eric Schwartzman, founder and chairman of online PR services provider iPressroom, managing director of Los Angeles PR firm Schwartzman & Associates and executive producer of the PRSA award-winning PR Podcast “On the Record…Online,” has nearly 20 years of experience as a marketer and a public relations practitioner and specializes in helping clients integrate all aspects of Web-based communications into mainstream PR, corporate communications and marketing campaigns.
 


For coverage on the PRSA 2008 International Conference: The Point of Connection, visit
www.prsa.org/conf2008.

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