ComPRehension

Professional development and training blog of the Public Relations Society of America (PRSA)
November 30, 2010

Call for Speakers: Digital Impact 2011


This is my fourth year co-chairing the PRSA Digital Impact Conference (@prsadig) with Elizabeth Albrycht for the Public Relations Society of America.  This year, Kevin Sangsland joins us as a new co-chair, which is great because the conference has grown significantly over the years.

Jen McClure of the Society for New Communications Research will be involved in the speaker selection process as well, and us many of you know, she has an outstanding track record securing some of the most sought after emerging media and technology thought leaders at the New Comm Forum each year.

The four of us, which the support and guidance of Barb McDonald, Judy Voss, Colleen Seaver and Don Bill will be reviewing speaker proposals together and would appreciate receiving yours.

Here are our official submission guidelines:

The Digital Impact Conference expands in 2011 to offer conference attendees a wider selection of programs by combining resources, networks and digital communities.

Co-presented by PRSA, the PRSA Technology Professional Interest Section, New York University School of Continuing Professional Studies and The Society for New Communications Research, the Digital Impact Conference will engage attendees by offering up leading digital influencers who will demonstrate the latest trends and innovative practices, strategic thinking and research from the world of digital communication.

The conference, which will be held at the Sentry Center in midtown Manhattan, will be attended by public relations, communications and digital media professionals seeking guidance, inspiration and ingeniousness from leaders of the continued digital media revolution.

Are You A Digital Influencer?
The Call for Presentations is now open, and we are seeking digital experts to present strategies, theories, ideas, research and results at the 2011 Digital Impact Conference. We seek the following to share their knowledge and mastery:

  • Digital Experts in the public relations, marketing communications, research, educational or technology sectors.
  • Leaders in the Digital Sphere — CMO, CEO, CFO, social scientist, management consultant, journalist, blogger, technologist or editor.
  • Hi-Tech Experts with insight into successful public relations for Hi-Tech companies and their agencies.

Can you represent? Presentations should incorporate:

  • Mobile social media and marketing — how are companies embracing (and pushing beyond) the opportunities and challenges of mobile communications?
  • Branding — what is and isn’t working?
  • Fast forward — what emerging technologies should we be using?
  • Social media integration — is it being used to its maximum potential?
  • Measurement & ROI — how are people demonstrating value and success?
  • Digital media strategy — where are we with development, implementation and expansion?
  • Usability and design — are we using tools to create excellent content that benefit users?

The Conference will feature three tracks:

Track 1

Strategies and Innovations

Chosen proposals for this track will include innovative programs that incorporate new ideas, trends and/or suggest future approaches and technologies.

Track 2

T3: Theory, Tactics & Technology for High-Tech Public Relations

Chosen proposals for this track will provide practitioners with intelligence, education and tools for successful public relations for high-tech companies and their agencies. The track will have a mix of sessions that address the theory, tactics and technology.

Track 3

New Communications Research

No proposals are being accepted for this track    Session in this track will be chosen from the Society for New Communications Research presentations on best practices in social media and new communications.

Call for Presentation Application Instructions and Rules
E-mail the application and supporting materials to Colleen Seaver by Monday, Dec. 13. For questions or more information, contact Colleen at (212) 460-1408.

Completed applications should be submitted via e-mail for consideration no later than Dec. 13, 2010, 5 p.m. PST. Applicants will be notified of final selections by e-mail no later than Jan. 7, 2011. Please note the following:

  • Sessions should provide attendees with a big picture understanding of how technology is changing how people and organizations communicate.
  • We are searching for research and case study presentations that provide insights, perspective and analysis by explaining insights behind the numbers.
  • Presentations must be detailed, thoughtful and able to provide attendees with knowledge and tools they can implement in their practice.
  • Provide complete contact details for references. Not providing references may result in your speaker proposal being disqualified.
  • The Digital Impact Conference Program Committee reserves the right to request potential speakers to participate in general panel sessions in lieu of their proposed sessions.
  • PRSA does not pay expenses, such as hotel and airfare costs, or offer speaker stipends.
  • Refrain from any content that could be considered as a “sales pitch.”
  • Speakers selected for the Digital Impact Conference must submit their PowerPoint presentations three weeks in advance of the Conference for review by the Digital Impact Conference Program Committee to ensure that the content is consistent with the conference and its intended track themes, and that there is no unintentional duplication of content.

Sponsorship Opportunities
We have several targeted sponsorship opportunities available. Prospective sponsors should contact Ann Caggiano at ann.caggiano@prsa.org or via phone at (212) 460-0351.

By Eric Schwartzman, founder and chairman of public relations services provider iPressroom, managing director of Los Angeles public relations firm Schwartzman & Associates, and executive producer of the PRSA award-winning public relations Podcast “On the Record…Online,” has nearly 20 years of experience as a marketer and a public relations practitioner and specializes in helping clients integrate all aspects of Web-based communications into mainstream public relations, corporate communications and marketing campaigns.

Click here to learn more information about the PRSA Digital Impact Conference.

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