Professional development and training blog of the Public Relations Society of America (PRSA)
May 6, 2009

Social Media and New Media Insight: PRSA 2009 Digital Impact Conference Presentations

Home_Stack_Conf_DI2010_1109Expert speakers at PRSA’s Digital Impact Conference, co-presented with Cision, Lexis-Nexis, and PR Newswire, held April 30 – May 1, 2009, shared their insights and knowledge, and provided strategies and ideas to help attendees keep current with all-things-digital. Check out the caliber of Digital Impact Conference speakers and their presentations linked below.

We’re already planning the 2010 Digital Impact Conference. Stay tuned for details.

Digital Impact Conference Speaker Presentations

Put the ‘Public’ Back in Public Relations: Using Social Media to Reinvent PR
Brian Solis, principal, FutureWorks

A World of Strangers: How Social Media Is Transforming Our Networks and the Way We Find Information
Tom Smith, founder, Trendstream

Social Media Public Relations: How to Use Social Media to Reach Reporters and Analysts
John Wall, co-host, Marketing Over Coffee
Christopher Penn, co-host, Marketing Over Coffee, and chief technology officer, Edvisors, Inc., Student Loan Network

Leverage the Power of Pull: How to Make Your Brand More Digitally Discoverable
Steve Rubel, senior vice president and director of Insights, Edelman Digital
Jay Krall, manager, Internet Media Research, Cision US, Inc.

The Naked CEO: How Social Media, Communities and User-Generated Content Is Changing Organizations
Rachel Happe, independent consultant and blogger

The Whuffie Factor: Using the Power of Social Networks to Build Your Business
Tara Hunt, marketing lead on the partner platform, Intuit

Listening to the Conversation — The New Communications Imperative: New Listening Techniques to Gather Intelligence for Communication and Product Strategies
Rob Key, founder and CEO, Converseon

Personality 2.0: How to Stay True to Your Brand — and Yourself — As You Communicate Via Diverse Online Communities
Sarah Evans, director, communications, Elgin Community College; founder, Journchat; blogger,; creator, Vid PRO Co.
Heidi Sullivan, director, media research, Cision and blogger, CisionBlog

Help Google Find Your Releases: Top 10 Search Engine Optimization Tactics for Public Relations Professionals
Lee Odden, chief executive officer, TopRank Online Marketing

Selling Social Media to the CEO: Translate New Mediums Into Bottom Line Growth
Aedhmar Hynes, chief executive officer, Text 100 Global Public Relations

Tweet Your Way to Success: How to Use Twitter to Connect With Your Audiences
Corinne Weisgerber, Ph.D., assistant professor, communication, St. Edward’s University

The Digital Age Communicator: Managing the Digital-Age Communicator
Don Spetner, executive vice president, corporate affairs, Korn/Ferry

Tribalization of Business: Leverage the Crowd for Increased Revenues, New Marketing Approaches and the Reformed Business Process
Francois Gossieaux, partner, Beeline Labs

Make the Most of Social Media and Demonstrate Its Value: Maximize Your Public Relations Dollars
Michael Pranikoff, director, Emerging Media, PR Newswire

Create Sustainable Online Communities: Improve Your Presence on Twitter, Blogs and Forums
John Cass, author, “Strategies & Tools for Corporate Blogging,” and director, marketing, ideaLaunch

The Experiment Is Over: It’s Time to Extract Real Business & Societal Value from Social Media
Adam Christensen, manager, corporate communications, IBM

Social Media’s Role In Building Your Brand: Your Brand Is What “They” Say It Is
Sergio Balegno, senior analyst, MarketingSherpa Research Group

Join hundreds of communications professionals in exciting New York City, May 6–7 where you will be inspired by, and learn from, leaders of the digital revolution. Be a part of the conference that will keep you and your organization competitive, and give you the knowledge you’ll need to take control of your professional future. Save $100 at the PRSA 2010 Digital Impact Conference when you register by March 31, 2010!

Barbara McDonald
, vice president, marketing, Public Relations Society of America.

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