ComPRehension

Professional development and training blog of the Public Relations Society of America (PRSA)
November 10, 2011

Top 10 Quotes From the PRSA International Conference


Punch lines, one liners, tweetable inspirations — all speakers have them. Here are some of my favorite quotes from this year’s PRSA International Conference.

  • “If you want to catch a fish, you need to think like a fish. Use the bait fish like, not the bait you like. If you want to engage a reader, you need to think like a reader. Use the content your readers will like, not the content you like.” – Ann Wylie
  • “A loyal Fan trumps a neutral party.” – Chris Brogan
  • “Stories are more than compelling facts. People remember stories more than they remember statistics.” – Soledad O’Brien
  • “Business is about belonging, which means inclusion is the new black.” – Chris Brogan
  • “You need to write for humans, not for Google.” – Ann Wylie
  • “Website is home base. Facebook should never be home base. You are a visitor to Facebook.” – Chris Brogan
  • “Nobody wants a quarter-inch drill. They want a quarter-inch hole. Stop selling the drill and start selling the hole.” – Ann Wylie
  • “The future of your business should not be about technology. It should be about the people.” – Geno Church
  • “Cultivate visibility because attention is currency.” – Chris Brogan
  •  “You don’t target your audience, you channel your audience.” – Geno Church

Which quotes do you remember from the Conference or from reading the #prsaicon Twitter stream? Which ones are worthy of printing out and putting up in your office? Share your favorites here.

Ashley Walters, APR, Word-of-Mouth Marketing Manager for Empower MediaMarketing, oversees influencer marketing for clients across multiple categories and is a board member for Cincinnati’s PRSA Chapter. Contact her on Twitter and LinkedIn.

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