Do they really like you? It’s not so hard to find out these days.
Social listening is arguably the most significant technology to hit marketing since social media itself. As a public relations professional, access to the public sentiment has never been so easy or immediate.
With social media monitoring, the valuable customer and industry insights that used to be expensive, time-consuming and immediately historical are now real-time and easy. Anytime you want to know what other people are saying about something that has to do with your business, social listening is a quick and easy way to find out. This has huge ramifications for public relations: You can listen to the conversation before you craft a message in order to determine where, when and how to best be heard.
Meltwater’s new e-book, “Listen Up: the Definitive Guide to Use Social Listening for Smarter Business,” takes a deep dive into social media monitoring. You’ll learn what it is, how to use it across your marketing organization and beyond, and why it matters.
After all, with Twitter users alone sending out an average of 400 billion tweets a day, isn’t it worth a digital ear horn?