ComPRehension

Professional development and training blog of the Public Relations Society of America (PRSA)
March 31, 2014

Connect ’14 Promises New Tricks for This Old Dog


PRSA Employee Communications Conference, May 20–21, 2014, Chicago

Connect with keynote speakers Tyler Durham, Linda Dulye and Maril MacDonald at the PRSA Connect 14 Conference, March 20–21, in Chicago.

I’m getting used to the idea that I have been plying this craft for more than (or is that ‘over’? NOT!) 35 years. I am an old dog and, literally, a greybeard. Which is not to say I know it all, not by a long shot. I treasure my PRSA membership for the learning opportunities it provides me.

It is true, though, that in those years I have been to many conferences. They all have held something new for me, especially when I filled a generalist role. Conferences tend to offer a broad menu to appeal to a broad audience. It’s their nature.

Then there’s Connect ’14, planned this year for May 20–21 in Chicago. I have really enjoyed being part of the Employee Communication Section’s planning team for this conference because we all share that specialty: employee communications.

Under the theme “Embracing Constant Change in the New Economy,” we have assembled a program of speakers and topics that ticks all the boxes. Keynoters include employee communications pioneer Maril MacDonald, CEO and founder of Gagen MacDonald, speaking on the human element of change; Linda Dulye, president and founder of Dulye & Co., giving us tips to help managers communicate and connect; and Tyler Durham, leader of the change practice at Ketchum, offering insights into ways employees champion brands.

And then there are the case studies and skill-builders. Here’s a sampling:

and, for the truly brave,

There’s more than can be described here, so take a moment to navigate to the Connect ’14 Conference site at PRSA.org. Or drop me a line and I’ll be happy to … well … connect with you.

Jim Streed, APR
Secretary, PRSA Employee Communications Section
JGStreed@integrysgroup.com
(920) 433-5786
@JimStreed

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