The unknown impact of SCA
Why are African-Americans more likely to die of SCA?
- African-Americans are significantly less familiar with sudden cardiac arrest, with only 18 percent able to correctly identify the condition, compared with 24 percent of the general population.
- 90 percent of African-Americans say their doctor has never talked to them about their risk for SCA.
- More than 60 percent of African-Americans who reported no prior heart disease diagnosis and experience heart disease symptoms do not go to the doctor after experiencing those symptoms.
- Nearly half of physicians did not rank SCA as the condition that poses the greatest risk to Americans today, even though SCA claims more lives each year than stroke, breast cancer, lung cancer or AIDS.
How HRS & BRG used new data to inform communications
By utilizing this research as the foundation of our award-winning campaign, Arrest the Risk, we were able to create a highly-targeted approach that reached the health care community and at-risk consumers to overcome communication barriers and elevate the dialogue about SCA. Program elements included partnerships with the Association of Black Cardiologists (ABC) and Emmy-award winning journalist Shaun Robinson, and a grassroots outreach effort in 10 cities at the highest risk of SCA, creating positive changes in communities nationwide.
Learn more during my talk at the PRSA Health Academy Conference
I look forward to talking more about “Arrest the Risk,” the importance of grounding a campaign in research, and ways to move physicians and at-risk patients from awareness to action at the PRSA Health Academy Conference. I hope you’ll come join our conversation during Breakout Sessions: Set II from 1:45–3:15 p.m. on May 8.
Laurie Mobley, senior vice president of BRG Communications, will speak at the PRSA Health Academy Conference on May 8. She can be reached at firstname.lastname@example.org. Visit brgcommunications.com and follow @BRGLiving to learn more about BRG Communications.