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PRSA 2010 International Conference's tag archives

Top 10 Things I Learned at the 2010 PRSA International Conference

Posted by Ashley Walters in November 17th 2010  

Not only was I one of the lucky 3,000 people who had the chance to attend this year’s PRSA International Conference in D.C., but I was also one of only a few who received a backstage pass to interview the speakers. From World Food Programme’s Bettina Luescher and Kodak’s former CMO Jeffery Hayzlett to POLITICO founder Jim VandeHei and Groundswell author Charlene Li, the three-day Conference didn’t disappoint. After nine sessions, five keynote speakers and four private interviews, here are the top 10 things I took away from the Conference.

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under: 2010 International Conference: Powering PRogress, PRSA Conferences, PRSA International Conference
Tags: PRSA 2010 International Conference, public+relations, social+media
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Everyone’s a Journalist: Beyond the Beat

Posted by Tressa Robbins in November 10th 2010  

This year’s PRSA 2010 International Conference was my 11th in the past 12 years. As the date approached, I found myself wondering if it was going to be worth it. Would I really learn something new?  Now that the Conference is over, I can report a resounding, “Yes!”

One of the sessions I attended was led by my BurrellesLuce colleague, Johna Burke (@gojohnab). She offered so many great tidbits of social media/media relations-related information that it would be impossible to include them all in this blog post. However, there’s one point that stood out the most to me.

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under: 2010 International Conference: Powering PRogress, Professional Development and Training, PRSA Conferences, PRSA International Conference, Social Media
Tags: media+relations, pr+best practices, pr+social+media, PRSA 2010 International Conference, prsa+conference, public+relations
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Sellout Online: Critical New Business Practices for Online Success

Posted by Catherine Lockey in November 8th 2010  

Successful online commerce means knowing critical new business practices which result in online success. Dawn M. Yankeelov, president and founder of Aspectx, shared these practices and so much more in her session “Customer Retention : Learn Critical Factors for Maintaining Online Commerce Success” at the PRSA 2010 International Conference. Below are the pearls of wisdom I gathered from her exceptional session.

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under: 2010 International Conference: Powering PRogress, PRSA Conferences, PRSA International Conference
Tags: cutomer+retention, ecommerce+public+relations, ecommerce+trends, PRSA 2010 International Conference, prsa+conference
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Using Social Media for Your Agency’s New Business Development

Posted by Indra Gardner in November 5th 2010  

In my session at the PRSA 2010 International Conference I talked about how we at Bailey Gardiner use the Web and social media to support our new business work. Our work started with the recognition that we really weren’t taking our own medicine — we espouse the importance of the website as a resource for decision makers to our clients but were we using it that way? Did we showcase our work creatively? Did we provide understandable case studies and results? Nope.

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under: 2010 International Conference: Powering PRogress, PRSA Conferences, PRSA International Conference, Social Media, Strategic Planning
Tags: pr+best+practices, pr+social+media, PRSA 2010 International Conference, prsa+conference, public+relations, social+media+policy
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Taking Command of Your Messages

Posted by Greg Radner in November 3rd 2010  

With more than 30 sessions related to social media management at this year’s PRSA 2010 International Conference in D.C., it is clear that figuring out social technologies is a priority for public relations professionals, even if it takes them out of their comfort zone. Public relations is about controlling your message, but trying to take control in a communal environment is often a losing battle.

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under: 2010 International Conference: Powering PRogress, Case Studies, PRSA Conferences, PRSA International Conference
Tags: pr+control, pr+messaging, pr+social+media, PRSA 2010 International Conference, prsa+charlene+li, prsa+conference
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