PRSA 2011 International Conference: Imagine Create Inspire's tag archives

Top 10 Quotes From the PRSA International Conference

Posted by Ashley Walters in November 10th 2011

Punch lines, one liners, tweetable inspirations — all speakers have them. Here are some of my favorite quotes from this year’s PRSA International Conference.

“If you want to catch a fish, you need to think like a fish. Use the bait fish like, not the bait you like. If you want to engage a reader, you need to think like a reader. Use the content your readers will like, not the content you like.” – Ann Wylie
“A loyal Fan trumps a neutral party.” – Chris Brogan
“Stories are more than compelling facts. People remember stories more than they remember statistics.” – Soledad O’Brien

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Storytelling for the Digital Age: 2011 PRSA International Conference

Posted by Tressa Robbins in October 27th 2011

Even though the PRSA International Conference was my 12th in the past 13 years, I was excited about this year’s theme of Envisioning the Future of Public Relations. As I’m a PRSSA mentor and adviser, and vice president of BurrellesLuce Media Contacts, the future of the profession is close to my heart.

One of the sessions I attended was led by my colleague Johna Burke, on the topic of storytelling and its importance in this digital age. I came away with two pages of typewritten notes, but here are what I believe to be the key takeaways.

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under: 2011 International Conference: Imagine Create Inspire, Corporate Communications and Public Relations, Professional Development and Training, PRSA Conferences, PRSA International Conference
Tags: Corporate Communications, Professional Development & Training, PRSA 2011 International Conference: Imagine Create Inspire, prsa conferences, PRSA International Conference, public relations

Five Ways to Make Your Content Stick

Posted by Ashley Walters in October 20th 2011

Everyone is a content creator. But, as public relations professionals it’s our job to create compelling content that stands out in the clutter and resonates with our target audiences. Consumers are exposed to thousands of messages each day, so what’s the secret to making content stick?

Creating compelling content is a theme running through the PRSA 2011 International Conference this year. CNN’s Soledad O’Brien, Fleishman Hillard’s Steven Kostant and Wylie Communications’s Ann Wylie all talked about the “art” behind creating compelling content. So, whether it’s a speech, blog post, Facebook status update or pitch, here are the five things I learned by sitting down with these three content masters.

Content Sticking Power Checklist

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under: 2011 International Conference: Imagine Create Inspire, Corporate Communications and Public Relations, Professional Development and Training, PRSA Conferences, PRSA International Conference, Writing
Tags: Corporate Communications and Public Relations, Professional Development and Training, PRSA 2011 International Conference: Imagine Create Inspire, prsa conferences, PRSA International Conference, writing

Chris Brogan’s Keynote Presentation from the PRSA 2011 International Conference

Posted by Amy Jacques in October 19th 2011

Cultivating Visibility: How PR Professionals Can Amplify the Human Digital Channel for Their Clients

View more presentations from Chris Brogan

PR people care about search, Chris Brogan, president of Human Business Works, told attendees at yesterday morning’s General Session at the 2011 PRSA International Conference in Orlando, Fla.

Rather than thinking about how to get more people to our websites, or figuring out if we need to have a micro-site or a mobile site, we need to think about the “human digital channel” and interactions. “If you think about all those other things as the shop, then we’re working on how to make a better digital shopkeeper,” Brogan said.

This is a preview of Chris Brogan’s Keynote Presentation from the PRSA 2011 International Conference. Read the full post

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under: 2011 International Conference: Imagine Create Inspire, Corporate Communications and Public Relations, Media Relations, Professional Development and Training, PRSA Conferences, PRSA International Conference, Relationship & Reputation Management, Social Media
Tags: blogger relations, blogging, Media Relations, Professional Development & Training, PRSA 2011 International Conference: Imagine Create Inspire, prsa conferences, PRSA International Conference, public relations, social media & emerging trends

Don’t Be Like Cleveland – How to Succeed Even When Your Star Leaves

Posted by Don Jones in October 17th 2011

Join Don Jones for his workshop, “When a Star Leaves: How to Sustain Social Media Efforts Over the Long Term,” Tuesday, October 18, 2011 2:15 p.m. – 3:30 p.m. at the PRSA 2011 International Conference, Oct. 15–18 in Orlando, Fla.!

We all know the story – local high school star LeBron James joins the hometown Cleveland Cavaliers, becomes a star, leads his team to the playoffs for five straight seasons and then “takes his talents to South Beach.” Without their superstar, the Cavs finish the next season with one of the worst records in the league, something my home state of Ohio was very unhappy about!

What if your social media “star” left your organization? Would you turn into Cleveland?

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under: 2011 International Conference: Imagine Create Inspire, Corporate Communications and Public Relations, Professional Development and Training, PRSA Conferences, PRSA International Conference, Public Affairs, Government Relations & Military Communications, Seminars, Social Media
Tags: government relations, Professional Development & Training, PRSA 2011 International Conference: Imagine Create Inspire, prsa conferences, PRSA International Conference, public affairs, Social Media

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PRSA 2011 International Conference: Imagine Create Inspire's tag archives

Top 10 Quotes From the PRSA International Conference

Storytelling for the Digital Age: 2011 PRSA International Conference

Five Ways to Make Your Content Stick

Chris Brogan’s Keynote Presentation from the PRSA 2011 International Conference

Don’t Be Like Cleveland – How to Succeed Even When Your Star Leaves

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