Visit PRSA 2015 International Conference sponsor iQ media in the Product & Exhibit Hall.*
Since I joined the iQ media team in 2013, I think a lot about convergence.
As a product developer, my work is typically measured in two ways: functionality of the product and its relevance to a targeted audience. Being a technology provider, my job is also (indirectly) measured by how well we can move, as a technology provider, at pace with a constantly transforming audience—with constantly transforming needs.
This cyclical relationship can be a little dizzying. It’s like trying to measure the speed of a car, while everything else around it is also moving.