I came out of newspapers like a lot of folks my age who end up in public relations. Although I attended the best journalism school in the world, the University of Missouri, I didn’t know anything about planning, budgeting and evaluating.
My strength as a communicator for the colleges and social service organizations I worked for was in media relations.
But that was a small part of my responsibilities. Increasingly, I was called upon to develop a big-picture approach to help organizations realize their missions. That meant a lot of on-the-job training and mistakes.
All along, at Chapter and national PRSA and Religion Communicators Council meetings and conferences, I kept hearing the drumbeat — APR, APR.
But I had been out of school for decades! Could I do it?