As I neared the five-year mark in the public relations industry, it was a personal goal for me to obtain my APR designation. It was never a question of if I would go through the process, but when? I decided to pursue my APR early on, rather than wish I had already became Accredited ten years down the road.
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When I decided to pursue my APR, I attended the PRSA Detroit APR prep course. It armed me with great information, but I left feeling overwhelmed, and frankly, scared … of failure.
If I was going to achieve my APR, I had to overcome my fear. I sought advice from peers who recently went through the process and I learned that some didn’t pass the first time. It hit home when one person said, “It’s OK to fail!” I knew then that I could overcome my fear. I began to look at the process as a learning experience rather than a reflection of my professional abilities. I constantly reminded myself, “it’s OK to fail,” to alleviate my anxiety and fearlessly work through the process.
How Does the Examination for Accreditation in Public Relations Stack Up Against Other Professional Examinations?
Last week, I had the honor and privilege of pinning the APR pin on the two newest Accredited members of the Oklahoma City PRSA Chapter. Shortly after the monthly luncheon, which was the platform for that presentation, I met with the dean and associate dean of my college on another issue. But the conversation started with my sharing what I was doing as Accreditation chair for the Chapter.
As Dean Foote often does, he started peppering me with questions about the rigor and validity of the APR process and the Examination. It was a unique opportunity to explain Accreditation to someone who knew nothing about it, and it occurred to me that a review of that conversation might be useful to this forum, especially given the recent focus on the subject.
My name is Katherine Voss and I’ve been practicing public and media relations for 11 years, mostly in the health care field. I have worked for major international PR agencies and on the corporate side for large hospital systems during that time.
After 11 years in the business, I felt it was time to set my sights on achieving my APR. I had always kept that goal in the back of my mind.
Sometimes You Don’t Know What You Don’t Know, Until You Take a Test.
(or How the Examination for Accreditation in Public Relations Will Make You a Better PR Professional)
I had heard about the Examination for Accreditation in Public Relations through my local PRSA Chapter for years. I always thought it was for the people working in PR firms only. I’m a client. I work for the YMCA of Greater Miami. At times, I’ve done the PR, but currently I’m lucky enough to work with a great PR firm. So I never thought the Examination would apply to me.
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