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Barbara Burfeind, APR+M Talks About the New Military Accreditation Option

Posted by Kaye Sweetser in October 17th 2010  

The Accreditation in Public Relations + Military Communication (APR+M) Council conducted several Readiness Reviews in the past few days at the 2010 PRSA International Conference in Washington, D.C.

Barbara Burfiend, APR+M, is the incoming chair of the APR+M Council and she took a few moments to talk about:

  • What the APR+M really is.
  • How it differs from the traditional APR.
  • Who should go through the APR+M process.

Take a moment to watch this short video where Barbara hits the high points of the APR+M.

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under: 2010 International Conference: Powering PRogress, APR: Accredited in Public Relations, Corporate Communications and Public Relations, Interviews, Professional Development and Training, PRSA Conferences, PRSA International Conference, Video
Tags: apr, apr+accreditation, aprm, Professional Development & Training, readiness review
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Centcom’s Digital Engagement Tries to Encounter Extremists

Posted by Philip Seib in September 17th 2010  

TAMPA — At the headquarters of U.S. Central Command in Tampa, Fla., some young civilians are pushing back at extremist messages that permeate Internet forums. This Digital Engagement Team’s members, who are fluent in Arabic, Farsi and Urdu, comb through online postings in their respective languages looking for incendiary or inaccurate commentary about U.S. military operations or related activity. When these messages are found, the team prepares “engagements” that challenge the writer’s logic or facts.

A recent example: A Farsi-speaking member of the team found a commentary defending the suicide bombing in Baghdad that killed more than 40 Iraqi army recruits. This engagement specialist responded by challenging the premise that such murderous attacks, which kill mostly Muslims, can be justified.

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under: APR: Accredited in Public Relations, Corporate Communications and Public Relations, Professional Development and Training
Tags: aprm, social+media
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APR+M Delivers Lasting Value to Military PA Professionals

Posted by Robert Giblin in September 7th 2010  

The new APR+M credential provides an important new tool for military public affairs professionals to both develop their skills and demonstrate high proficiency in military communications activities.  However, it transcends those benefits. The APR (Accreditation in Public Relations) is the oldest, most recognized communications credential — valued by public, private and government sectors in the selection of trusted counsel to organizational leaders. Accreditation is not only recognized by military PA leaders, but it can be helpful to those who may want to pursue a public relations career after leaving active duty and for Reserve or National Guard military public affairs personnel trying to advance their civilian careers. 

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under: 2010 International Conference: Powering PRogress, APR: Accredited in Public Relations, Corporate Communications and Public Relations, PRSA Conferences, PRSA International Conference, Public Affairs, Government Relations & Military Communications
Tags: apr, aprm, career+development, public+affairs
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