Rather than thinking about how to get more people to our websites, or figuring out if we need to have a micro-site or a mobile site, we need to think about the “human digital channel” and interactions. “If you think about all those other things as the shop, then we’re working on how to make a better digital shopkeeper,” Brogan said.
blogging's tag archives
“Blahger: A blogger whose message primarily consists of blah-blah-blah.”
Nobody wants to be a blahger. But too many blogs aren’t worth their pixels. Here are three ways to make your next post more relevant, interesting and accessible to your followers:
This morning, I came across an article via Twitter about why bloggers quit blogging. Many of the former bloggers quit blogging because they found it demanding, and did not see any results of their efforts. According to the article, many bloggers have developed aspirations based on just a few success stories like the Julie/Julia Project (author and blogger Julie Powell to master Julia Child’s recipes from her book, Mastering the Art of French Cooking). I even have a very good friend who recently had her first book published after a publishing company in England came across her blog.
As part of my job at Matrix Group, I ghostwrite for some client blogs. I also have a personal one, ironically called Sher in the City, where I tell tales of life in the nation’s capital. (I do it more for fun than anything else.) I have learned a lot since crafting my very first blog post, and I have seen my style progress with each one I write. And, similar to what this article stated, I spend time crafting each post, marketing them on my Facebook page, my Twitter profile and commenting on other blogs. I also contribute to other blogs like this one.
Like other public relations tools, a blog requires work and patience. Whether you are starting a blog or looking to improve it, here are a few tips to keep in mind:
Here in Detroit, PR professionals are back to the daily grind, sitting down to desks in the city and suburbs, taking the information and knowledge gleaned at PRSA’s 2008 International Conference and putting it to work.
It’s not every day that our city plays host to so many dynamic and influential industry leaders, so at the Eisbrenner office, I’m pulling together some of my own web-related thoughts from the conference to share with the folks who couldn’t make it downtown.
Social media is here to stay.
You knew I was going to say it, didn’t you? Blogs, social networking sites, forums, video sharing . . . users are blogging at an exponential rate and as PR professionals, it’s our job to decipher which of these reach our audiences and the value they provide.
Sandra Fathi, of Affect Strategies, passed on the below resources. If you’re unfamiliar with any of the following sites, check them out:
Welcome to the live blogging portion of the PRSA International Conference. We hope that you join us as we mingle with you around the halls and in the sessions. We also hope you will visit here often and get into the conversation by commenting on posts. We have a fantastic volunteer blog team that consists of Josh Hallett, New Media Strategist, for Voce Communications; Eric Schwartzman, host for On the Record podcast and president of iPressroom; and Amanda Vasil, PRSSA president at Kent State University.
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