Here in Detroit, PR professionals are back to the daily grind, sitting down to desks in the city and suburbs, taking the information and knowledge gleaned at PRSA’s 2008 International Conference and putting it to work.

It’s not every day that our city plays host to so many dynamic and influential industry leaders, so at the Eisbrenner office, I’m pulling together some of my own web-related thoughts from the conference to share with the folks who couldn’t make it downtown.

Social media is here to stay.
You knew I was going to say it, didn’t you? Blogs, social networking sites, forums, video sharing . . . users are blogging at an exponential rate and as PR professionals, it’s our job to decipher which of these reach our audiences and the value they provide.

Sandra Fathi, of Affect Strategies, passed on the below resources. If you’re unfamiliar with any of the following sites, check them out:

Continue reading " A Fresh Look at the Web: Applying All Those Great Ideas "