During the PRSA 2008 International Conference, Bob Lutz, Chairman of GM took some time out to talk with me about the importance of corporate communication.

He talks about the primary role of communications being to get the truth out, to erase misperceptions and sometimes to let the media know why you can’t talk, such as in times like these when General Motors is in discussions with the government.

He also talked about the importance of social media channels, like the GM Fastlane Blog, where the company can get out an unfiltered message.  Moreover, they can explain the truth and why that the company believes it is the truth.

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