branding's tag archives

Reaching Consumers Via Women Bloggers: The Digital Impact Conference

Posted by Holly Hamann in March 2nd 2011

Brands are learning that it isn’t enough to just advertise to women online. Real influence happens when brands form relationships with women/moms and participate in the conversations that women are having with each other. And it’s no secret that the online consumers with the most influence are those actively engaged in social technologies like Facebook and Twitter, and those leveraging blogs to publish original content and build their own niche loyal readership.

Bloggers represent online influence and women represent a powerful consumer demographic. Put them together and you have the Holy Grail for brands trying to reach women and moms online. What are the most effective ways to partner with women bloggers to generate brand affinity and loyalty, and drive purchase behavior?

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under: Case Studies, Digital Impact Conference, Social Media
Tags: blogger+relations, brand loyalty, branding, digital+impact, digital+impact+conference, pr case study, prsa+conference, women

Leveraging Audiences: Why Passion Points Matter

Posted by Michael Olguin in August 27th 2010

As marketers and public relations practitioners, we know the importance of not only defining a target audience, but truly understanding who they are, who they want to be, what they love and what they can’t live without. Most established brands have this part down and could recite their consumer’s profile and new campaign ideas at a moment’s notice. But in a time when the minority is rapidly becoming the majority, marketers are starting to realize that they don’t have the same handle on U.S. Hispanics — a demographic that will soon reach 50 million people with a $1 trillion purchasing power, according to 2010 Census predictions.

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under: 2010 International Conference: Powering PRogress, Corporate Communications and Public Relations, Marketing & Marketing Communications, Professional Development and Training, PRSA Conferences, PRSA International Conference
Tags: branding

Social Media’s Role in Building Your Brand

Posted by Sergio Balegno in April 6th 2009

Click here to view Sergio’s 2009 Digital Impact Conference presentation Social Media’s Role In Building Your Brand: Your Brand Is What “They” Say It Is.

Whether you are fortifying your brand to endure the economic downturn, or repositioning your brand in preparation for the economic rebound, consider this:

Your brand is no longer what you say it is, it’s what “they” say it is. And the social media marketplace is where “they” – customers, prospects, journalists and other influencers – are talking about your brand. They are forming and sharing opinions that will impact your brand at the speed of light, and you need a clear strategy to effectively foster these conversations. You also need to get it right the first time by understanding which tactics will help you control your brand before “they” control it for you.

We, at MarketingSherpa, recently conducted the most comprehensive study of social media marketing and PR practices to date. 1886 social media practitioners participated in this study. When we asked them which strategic communications goals social media has been most effective at helping them accomplish, more than 90% said it was brand building. They also told us which tactics rated highest, not only in achieving their branding objectives, but in producing a favorable marketing ROI.

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under: Digital Impact Conference, Marketing & Marketing Communications, Professional Development and Training, PRSA Conferences, Seminars, Social Media
Tags: branding, digital+impact+conference, social+media

branding's tag archives

Reaching Consumers Via Women Bloggers: The Digital Impact Conference

Leveraging Audiences: Why Passion Points Matter

Social Media’s Role in Building Your Brand

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