More so than ever before, the perception and comprehension of public relations are suffering. At the same time, public relations is more vital than ever before, given the explosion of consumer engagement through new and social media, the collapse of reputation and trust in major institutions, and the evolving needs and concerns of corporate CEOs. To foster more accurate and better-informed internal and external perceptions of public relations’ roles, outcomes and value, PRSA is spearheading “The Business Case for Public Relations™,” an industry advocacy campaign aimed at changing attitudes and driving industry acceptance and growth.
business+case+for+public+relations's tag archives
Rita Tateel, founder and president, The Celebrity Source, Inc., discusses her PRSA 2009 International Conference presentation, “Celebrities as Brands: How to Work With Celebrities and Talent; Where Celebrity Media and Culture Is Headed in 2010.” Rachel McAllister, president, MPRM; Lynda Dorf, vice president, corporate communications, Dick Clark Productions; and Jessica Herndon, writer-reporter, People, will join Rita as speakers in this presentation.
Exploring some of the points to be covered in their Business Case for Public Relations™ Conference session, principals of Lewton, Seekins & Trester, Kathy Lewton, APR, Fellow PRSA, and Steve Seekins, APR, Fellow PRSA, discuss “When a Recession Hits, Reputation Matters More Than Ever.”
Tags: business+case+for+public+relations, entertainment+public relations, prsa+conference, public+relations+recession, recession+communications
“Proving the value of public relations” continues to be one of the profession’s greatest and most wide-spread challenges because the definition of “value” is purely subjective: What holds value for one may be different from what holds value for another. But what makes the process even more difficult is that values change not just from organization to organization but from person to person within the same organization.
Tags: business+case+for+public+relations, measurement, public+relations, ROI measurement
Inside organizations right now, factions are jockeying for control of the Web site. When it comes to public relations, online newsrooms have replaced press kits, and social media tools like Twitter, Flickr, Wikipedia, YouTube and Facebook are being used to extend reach and build community. But the online communications reins are held by marketing and IT, as often as they’re held by public relations. Lest we be relegated to ribbon ceremonies, special events and trade show swag, public relations needs to be able to convince management that it can and should ride the online communications charge.
To help advocate for public relations-led online communications initiatives, Elizabeth Albrycht and I are chairing the second annual Digital Impact Conference: Learn to Profit From New Media on April 30–May 1 in NYC. Our objective is to create an opportunity for ourselves and our colleagues to soak up applied knowledge, methodologies and quantitative research and reinforce our digital future in the workplace.
We don’t have everyone, but together with Barb McDonald, Judy Voss and Colleen Seaver from PRSA, we’ve developed what I think is one of the best speaker lineups ever assembled for a social media public relations event, and here it is:
Michael Brewer is going to present on how and why to weave YouTube into public relations campaigns.
John Cass is going to talk about what it takes to sustain an online communications initiative.
Francois Gossieaux will reveal the secrets of building and sustaining sticky online communities.
Rachel Happe will show how social media is essentially redefining the organizational chart.
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