I have always found Katie Delahaye Paine, CEO, KDPaine & Partners, to be a font of knowledge. Well, actually more like a fire hose. Her sessions are always packed with information, much more than one can consume in one setting. I thought that I would share Katie’s 5-3-7 advice about social media measurement that she presented at today’s conference.
5 Immutable laws of 21st century communications
- There is no market for your message so stop screaming and start listening
- Spin is Dead, long live transparency, so be who you are an see who is pleased