PRSA International Conference - Philadelphia, PAI have always found Katie Delahaye Paine, CEO, KDPaine & Partners, to be a font of knowledge.  Well, actually more like a fire hose.  Her sessions are always packed with information, much more than one can consume in one setting.  I thought that I would share Katie’s 5-3-7 advice about social media measurement that she presented at today’s conference.

5 Immutable laws of 21st century communications

  1. There is no market for your message so stop screaming and start listening
  2. Spin is Dead, long live transparency, so be who you are an see who is pleased

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