Establish copy length limits

“Brevity is the sister of talent.”
— Anton Chekhov, Russian playwright

Size does matter. All things else being equal, your readers would rather read a short piece than a long piece.

In writing — as in eating, imbibing, reality TV viewing and so much else in life — it’s good to set limits. In other words, establish an appropriate length limit for each piece you write. Here are some ideas for inspiration:

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