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copywriting+tips's tag archives

What Does Tweaking Cost Your Company?

Posted by Ann Wylie in January 29th 2010  

Develop a business case for reining in approvals.

First there was “DBT,” or “Death by Tweakage”: When a brochure or newsletter “fails due to unnecessary tinkering or too many last-minute revisions.” (BuzzWhack.com)

Then came “nanomanagers”:  “Bosses who have taken micromanaging to a whole new level of  nitpicking.” (BuzzWhack.com)

Then it was “death by redlining”: “Redlined documents [are] like a theatre director giving line readings to actor[s] rather than helping them explore the character and give a stronger performance …‘when you say this line, raise your right eyebrow.’” (Matthew Stibbe, writer-in-chief for Articulate Marketing)

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under: Corporate Communications and Public Relations, Professional Development and Training, Techniques & Tactics, Teleseminars, Writing
Tags: copywriting+tips, writing, writing+tips
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Readers Want Less

Posted by Ann Wylie in December 3rd 2009  

Establish copy length limits

“Brevity is the sister of talent.”
— Anton Chekhov, Russian playwright

Size does matter. All things else being equal, your readers would rather read a short piece than a long piece.

In writing — as in eating, imbibing, reality TV viewing and so much else in life — it’s good to set limits. In other words, establish an appropriate length limit for each piece you write. Here are some ideas for inspiration:

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under: Corporate Communications and Public Relations, Professional Development and Training, Techniques & Tactics, Teleseminars, Writing
Tags: copy+length+limits, copywriting+tips, reducing+copy length, social+media+writing, writing+tips
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