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Storytelling for the Digital Age: 2011 PRSA International Conference

Posted by Tressa Robbins in October 27th 2011  

Even though the PRSA International Conference was my 12th in the past 13 years, I was excited about this year’s theme of Envisioning the Future of Public Relations. As I’m a PRSSA mentor and adviser, and vice president of BurrellesLuce Media Contacts, the future of the profession is close to my heart.

One of the sessions I attended was led by my colleague Johna Burke, on the topic of storytelling and its importance in this digital age. I came away with two pages of typewritten notes, but here are what I believe to be the key takeaways.

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under: 2011 International Conference: Imagine Create Inspire, Corporate Communications and Public Relations, Professional Development and Training, PRSA Conferences, PRSA International Conference
Tags: Corporate Communications, Professional Development & Training, PRSA 2011 International Conference: Imagine Create Inspire, prsa conferences, PRSA International Conference, public relations
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Energize Your Career in Public Relations, Earn Your APR

Posted by Jason Kirsch in October 7th 2011  

APR Boot Camp – Registration Deadline Extended to Monday, October 10, 2011

The James B. Henry Center for Executive Development at Michigan State University is described as an unparalleled environment for executive education and corporate learning that rivals the best in the world.

What better venue to earn your Accredited in Public Relations (APR) credential?

The next APR Boot Camp, held in conjunction with PRSA’s Michigan Chapter, will take place at the Henry Center on Nov. 9–12.

APR Boot Camp is a four-day intensive program designed to help you gain a recommendation to be Advanced through the final phases of the Accredited in Public Relations (APR) process.

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under: APR: Accredited in Public Relations, Corporate Communications and Public Relations, Professional Development and Training
Tags: apr, boot camp, Corporate Communications, pr, Professional Development & Training, public relations
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Media Training: Develop & Deliver Compelling Messages

Posted by Debbie Wetherhead in September 13th 2011  

I can’t wait to address “Media Training: Develop & Deliver Compelling Messages,” on Monday, Oct. 17, from 11:30 a.m.–12:45 p.m., at the PRSA 2011 International Conference. Here’s a sneak peek at what I’ll present during an engaging session designed to guide you through spokesperson preparation, message development, delivery and control techniques, and personal presence.

Session Highlights

Spokespersons — and public relations practitioners who provide behind-the-scene counsel and support — know successful communications skills are honed by media training and practice. The most effective are strategic and follow a simple five-step process to drive message development and interview preparation. 

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under: 2011 International Conference: Imagine Create Inspire, Corporate Communications and Public Relations, Media Relations, Media Training, Professional Development and Training, PRSA Conferences, PRSA International Conference
Tags: Corporate Communications, Media Relations, media training, PRSA 2011 International Conference: Imagine Create Inspire, prsa conferences, PRSA International Conference, public relations
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