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“Trust is like the air we breathe. When it’s present, nobody really notices.
But when it’s absent, everybody notices.” – Warren Buffett
It seems that every day a new story breaks on the ever-increasing number of data breaches, social media hacks, spam and phishing scams, while network security systems are under constant, anonymous attack. From Anthem Health to Home Depot to JP Morgan, personal account information has been compromised or made public in a way that has corporate IT departments scrambling for solutions. A recent study from Gemalto, a Dutch security firm, claims that over 1 billion data records were stolen in 2014 causing millions of dollars in damage to businesses and consumers (http://bit.ly/1AqbSib). Often it was the responsibility of PR professionals to craft the messages explaining these incidents and develop crisis plans to navigate the rough waters at the time.