The first time we decided to resign our largest client was back in the early 2000s. Obviously not something you take lightly, especially if you’re a small business in a niche market. Not only did we survive that major decision but we eventually thrived because of it. As a result, it was a lot easier to make a similar decision 10 years later. So what would drive us to resign our largest client for the second time in 10 years? It’s the health and happiness of our employees. I run a technology communications firm with offices in Silicon Valley, San Francisco and New York. Our people are our product, so if we want to be able to offer the best product, we need to be able to hire and retain the best staff. It’s why we have a philosophy for putting our staff first. That may sound altruistic and nice, but in reality it is the smartest business decision we could ever make.
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As March Madness moves to the Final Four and one step closer to crowning an NCAA champion, many companies are continuing to look for innovative ways to maintain employee productivity during a period that can often steal their attention. Our teams at GCI Health found that we could leverage the excitement of competition and capture the spirit of this exhilarating basketball tournament to continue generating compelling work during one of our busiest times of year.
Employees at public relations agencies have to stay especially focused in March, as many client programs start to gather momentum heading into the spring. Keeping that momentum going and having account teams running at peak performance is challenging enough without any additional distraction from the NCAA tournament. Last year we decided to channel the “madness” in an employee campaign we call “Take a Break from March Madness!” We created a competition that embraces the spirit of March Madness while fulfilling the need to keep accounts humming, by having teams compete against one another in a winner-take-all tournament.
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