Communicators have responsibilities that span various areas of corporate social responsibility. I would argue that the primary role of a communicator typically focuses on managing company and stakeholder alignment to anticipate stakeholder action. Increasing regulation and guidelines have introduced more stringent requirements and heightened expectation for divulging company information. In addition, demand for greater accountability and improved social impact increasingly drive stakeholder decisions and inputs. The question remains: How can a communicator anticipate stakeholder action when faced with an ever-increasing complicated and dynamic stakeholder environment? In addition, what is the connection between transparency, openness and reputation?
corporate+responsibility's tag archives
Tags: corporate+responsibility, public+relations, relationship+management, reputation+management
Ethics officer at Ruder Finn, Emmanuel Tchividjian goes On the Record…Online with Eric Schwartzman, in a preview of his session on “ethical dilemmas” at the PRSA International Conference: The Point of Connection, October 25–28 in Detroit, MI.
Emmanuel Tchividjian has served as the ethics officer at Ruder Finn for a number of years and is also in charge of the new Ruder Finn Ethic Consulting practice.
3:37 – Tchividjian on what he plans to discuss at the upcoming PRSA International Conference.
4:30 – Tchividjian describes his role at Ruder Finn.
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