In my 30 years of counseling publicly traded companies on how to tell their investment stories, I have never seen a more challenging and difficult environment in which to do so. The U.S. credit crisis, collapse and consolidation of long-standing banking firms, and turmoil in the global monetary markets are events that have taken center stage, requiring communications professionals to develop strategies and messages that will cut through the noise and fear in the financial markets to reach the eyes and ears of their constituents. I’m not only talking about members of the investment community, but also employees, customers and vendors, who all need to be reassured that your company will weather this storm.

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