Editor’s Note: Melissa Agnes is presenting “So Much More Than a Crisis Plan: Best Practices for Integrating Crisis Prevention and Management Into Your Corporate Culture” at the PRSA Strategic Collaboration Conference on Friday, April 24. Register to attend the conference to learn more about Melissa’s presentation.
Crisis prevention is the best form of crisis management. But how many crises are actually in your power to prevent? The answer depends on the mindset and corporate culture of your organization.