Wondering how you can whip up successful releases and get more coverage?
A recent study by Pew Research Center’s Project for Excellence in Journalism found that “official press releases often appear word for word in first accounts of events.” Indeed, as news creation and consumption has moved to the Web, main-stream media outlets have migrated online and downsized, becoming more reliant on releases. Journalists and bloggers have less time and support but still have very aggressive publication demands — particularly the demand to create online content. There are now millions of new voices as the blogosphere expands and social platforms enable new means of communicating. Now, even consumers encounter your public relations efforts online.