UGA Connect: Friday Dinner - Athens, GA 

Phil Gomes, vice president of me2revolution group, Edelman recommends a four-part process for companies and organizations to engage in social media

FLEE: Find, Listen, Engage and Empower.

Find those content creators who matter to your company or organization

Listen to what they have to say

Engage in a conversation with them

Empower their voice by taking action

Phil argues that social media campaigns are not about the technology, they generally don’t cost much and are easy to install and use. What social media campaigns really boils down to is Knowledge, Passion, Authority and Sweat Equity.  Or in other words, it boils down to the content and conversation.

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