FLEE: Find, Listen, Engage and Empower.
Find those content creators who matter to your company or organization
Listen to what they have to say
Engage in a conversation with them
Empower their voice by taking action
Phil argues that social media campaigns are not about the technology, they generally don’t cost much and are easy to install and use. What social media campaigns really boils down to is Knowledge, Passion, Authority and Sweat Equity. Or in other words, it boils down to the content and conversation.