employee+communication's tag archives

Strategic Messaging: Clues You Need a Common Approach

Posted by David Grossman in December 3rd 2010

Want to elevate communications at your organization?
Think about how implementing standard operating procedures can benefit your organization. That’s one of the commonalities we see with our clients who are taking a lead globally in the communications arena.

Where to start?
A common messaging methodology that allows staff to be more efficient and deliver a better work product; at the same time, leadership knows what to expect and how the process works when we need to create messages to achieve a business outcome.
Here are some clues that you might be ready to establish a messaging methodology for your team and organization:

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under: Employee Communications, Employee Relations & Internal Communications, Management & Leadership, Professional Development and Training, Webinars
Tags: employee+communication, pr+leadership, pr+management, public

Getting Employees Into the Social Media Conversation

Posted by Fran Stephenson in November 11th 2009

The new global conversation gives organizations unique opportunities to share a point of view. Employees of those organizations are perfectly poised to deliver messages in fresh ways. Nearly every speaker at the PRSA International Conference in San Diego urged participants to “get in the conversation,” but Alan Scott, of Dow Jones and Co., had a slightly different message. Get your employees in the conversation.

While companies are experiencing all-time lows in trust factors, employee experts still remain high as trusted sources of information. But, urged Scott, it’s not about building another community.

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under: 2009 International Conference: Delivering Value, Corporate Communications and Public Relations, Employee Communications, Employee Relations & Internal Communications, Management & Leadership, Professional Development and Training, Professional Interest Sections, PRSA Conferences, PRSA International Conference
Tags: employee+communication, employee+relations, social+media+employee+communication

Build a Spectator-Free Workplace™

Posted by Linda Dulye in September 24th 2008

Change. Sounds easy, but it’s tough to pull off without a solid game plan.
I’ve worked with many “change-challenged” businesses and organizations in my 10 years as president/founder of L.M. Dulye & Co. And I have some advice to share.

First step: Leaders need to get real. They need to establish an authentic voice in the workplace and coach their employees into a team effort which I call a Spectator-Free Workplace™.

So, how does a leader get everyone on board with a massive process change or culture change? How do you get people behind the effort without cynical second-guessers nay-saying from the sidelines? How do you turn employees into goodwill ambassadors?

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under: Corporate Communications and Public Relations, Employee Communications, Employee Relations & Internal Communications, Management & Leadership, Professional Development and Training, Professional Interest Sections, Strategic Planning, Teleseminars
Tags: employee+communication, organizational+communication

From Misfits to Heroes

Posted by Glynn Young in August 7th 2008

Glynn — As I started working on the PRSA presentation for Detroit, I was struck by how “basic” the principles were that we used in transforming your team. And how patient you were in building the foundation brick by brick. At least three things stood out:

Organizational communication isn’t about messages and audiences; it’s about conversations and community.
When people see what communication can be, they want to make it happen.
When people own the mission and the methods, they take more initiative and more responsibility.

Les
—–

Les — What we did with my team was, retrospectively, pretty obvious. The first brick: All people have the same intrinsic value as human beings. And this applied to the people on the team and the people we communicate with (banishing the idea of “target audience” was a big step forward). This is what my team responded to, at a very fundamental level. They all had disparate jobs; they were scattered in different areas. Coming together as a team, seeing the possibilities, and then owning the plan and the implementation were the result. The challenge throughout was how the team kept growing — from three to six to nine and then 11. And now it’s going to 25.

Glynn
—–

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under: 2008 International Conference: The Point of Connection, Corporate Communications and Public Relations, Employee Communications, Employee Relations & Internal Communications, Measurement, Research & Evaluation, Professional Development and Training, Professional Interest Sections, PRSA Conferences, PRSA International Conference, Seminars
Tags: employee+communication, organizational+communication

employee+communication's tag archives

Strategic Messaging: Clues You Need a Common Approach

Getting Employees Into the Social Media Conversation

Build a Spectator-Free Workplace™

From Misfits to Heroes

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