My firm, PulsePoint Group, recently had the distinct pleasure of conducting a three-day social media conference for members of the Arthur W. Page Society’s Future Leaders program. The program is a two-year professional development exercise in which approximately 20 “next generation chief communications officers” study various dimensions of our business.
Over the three-day session exploring the uses of social media by corporations, a number of key learnings emerged. (Click here for a full copy of the Learnings From the Page Society’s Future Leaders Program on Social Media report.) Among them: