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“Community Organizing” and Public Relations: How to Build Face-to-face Communications

Posted by Michael Smith in September 28th 2009  

The first job President Barack Obama had out of college was community organizer for labor unions and other civic groups on the south side of Chicago.

President Obama used grassroots community organization techniques — Saul Alinsky-style organizing tactics – for union votes, neighborhood improvement and for lobbying city hall in Chicago. Most of these efforts involved “turning people out”: whether at the union hall, the church steps or the polling place. Delivering people to precincts is what David Axelrod, now the president’s chief democratic policy strategist, does best.

Word cloud from MSPA blog, "The Rambler"

Word cloud from MSPA blog, "The Rambler"

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under: 2009 International Conference: Delivering Value, Case Studies, Corporate Communications and Public Relations, Professional Development and Training, PRSA Conferences, PRSA International Conference, Public Affairs & Government, Public Affairs, Government Relations & Military Communications, Video
Tags: campaign+tactics, community+organizing, governement+communications, obama+public+relations, public+affairs
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Lessons from the Obama Administration (and Town Hall Meetings): PR Practitioners Listen Up!

Posted by Michael Smith in September 2nd 2009  

Obama’s presidential campaign has been held up as one of the most successful and galvanizing political races in recent history. It’s clear that the Obama team was innovative in using social media and universal themes (such as “change” and “hope”) to appeal to all voters.

Now that philosophical themes have given way to real-life legislation, the Obama team has new lessons to share with the public relations community — particularly how to translate campaign promises into detailed legislation, mobilized constituents and nitty-gritty details. In the words of Real World (which, coincidentally, is filming in Washington right now), “what happens when people stop being polite and start getting real?”

  1. Depend on loyal supporters in times of crisis — The biggest mistake we’ve seen so far has been the underestimating of the town hall meetings. Democratic leaders and Obama supporters have been slow to respond to the town hall meetings; instead, it appears that only critics of the upcoming health care bill are the only ones that care about health care reform.If our organization is being attacked, we should encourage brand loyalists to defend us. Obama is using the same e-mail list of the supporters he gathered during the campaign to share legislation and action steps for his followers, a great way to translate the momentum he gathered during the campaign to legislative steps toward health care reform.
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under: 2009 International Conference: Delivering Value, Case Studies, Corporate Communications and Public Relations, Professional Development and Training, PRSA Conferences, PRSA International Conference, Public Affairs & Government, Public Affairs, Government Relations & Military Communications, Seminars
Tags: campaign+tactics, governement+communications, mike+smith, obama+public+relations, public+affairs
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