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Maximizing Social Media Strategies to Your Organization’s Benefit

Posted by Lauren Vargas in November 23rd 2009  

This session Maximizing Social Media Strategies to Your Organization’s Benefit was also a part of the PRSA 2009 International Conference’s military focus. Once again, I must give a thumbs-up to PRSA for adding these specialized sessions. Not only is this area near and dear to my heart, but if the federal government and military can implement social media strategies in such a regulated environment, this should serve as inspiration for any organization, big or small, to get into the interactive space.

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under: 2009 International Conference: Delivering Value, Corporate Communications and Public Relations, Professional Development and Training, Professional Interest Sections, PRSA Conferences, PRSA International Conference, Public Affairs & Government, Public Affairs, Government Relations & Military Communications, Social Media, Strategic Planning
Tags: government+social+media, military+social+media, pr+public+affairs, public+affairs+social+media
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Social Media and the Military: It’s Time!

Posted by Ann Knabe in September 29th 2009  

U.S. military public affairs officers around the world are anxiously waiting to see the Defense Department’s new social media policy. Defense Department officials plan to announce a “balanced social media policy” in the coming weeks … and we can’t wait to see the final copy.

Practitioners like me hope the new policy will allow airmen, soldiers and sailors social media access within reason, while providing structure and guidance. Social media tools offer tremendous opportunities for recruiting, building coalitions and educating global audiences. Isn’t it ironic … the most technologically-advanced air force in the world doesn’t allow its public affairs officers to “tweet” or recruit on official Air Force networks? Many savvy practitioners have already developed “work-arounds” using broadband wireless air cards and other devices to reach virtual communities, costing the Defense Department pennies compared to traditional media tactics.

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under: 2009 International Conference: Delivering Value, Corporate Communications and Public Relations, Professional Development and Training, PRSA Conferences, PRSA International Conference, Public Affairs & Government, Public Affairs, Government Relations & Military Communications, Relationship & Reputation Management, Seminars
Tags: government+social+media, military+social media, social+media+policy
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