Visit PRSA 2015 International Conference sponsor Shocase in the Product & Exhibit Hall.*
The lines between marketing disciplines are blurring. One could argue there is no longer reason to label a great idea as PR, advertising or social. Consumers don’t care about these labels and neither should marketers.
For PR people, this blurring of lines between communications professionals creates a great opportunity. The role of public relations is to find and engage with key audiences. PR strives to find messaging that resonates and motivates target audiences to do a desired action.