In today’s digital marketing landscape, breaking news occurs every minute — sometimes even in seconds — and we’re seeing more and more brands take advantage of this condensed news cycle to leverage real-time marketing, which is all about connecting what’s happening right now to your brand. Real-time marketing, or “news-jacking” as it’s sometimes called, is what good public relations always has done, but now we have the opportunity to leverage social networks and online conversations to make an impact in minutes.
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Tags: 2013 International Conference: One World, Branding & Brand Management, Corporate Communications and Public Relations, Marketing & Marketing Communications, Media Relations, Professional Development and Training, prsa conferences, PRSA International Conference
Would it surprise you to learn that that public relations characters in film scored low on honesty yet high on being driven by profit?
While we’re all too familiar with the many stereotypes about practitioners, brought to life by characters like Samantha Jones, what really surprised us were the faulty assumptions we found about the industry as a whole.
In our study, we saw there were more male than female public relations characters. Female public relations characters were more likely to have social interactions than their male counterparts. Also, most of the characters were publicists or spokespersons.
These findings fly in the face of industry reality — nearly 70 percent of public relations practitioners are female; public relations is a profession and not a social service, and job opportunities extend far beyond publicists or spokespersons.
With these inaccurate portrayals, film-based stereotypes about public relations may limit student awareness of options in the industry, encourage social rather than professional skills, and facilitate unrealistic expectations about the gender makeup of public relations.
If you’re fed up with film stereotypes about public relations (and we know we are), here are four ways you can fight back:
Tags: 2013 International Conference: One World, Corporate Communications and Public Relations, Diversity, Professional Development and Training, prsa conferences, PRSA International Conference
I’m so looking forward to presenting “Media Training: How to Deliver Compelling Messages” on Sunday, Oct. 27 from 3–4:15 p.m. at the PRSA 2013 International Conference. At last year’s Conference, this session attracted a standing-room-only crowd that generated stimulating questions and dynamic interactions. I hope you’ll plan to attend this year’s workshop and join the fast-paced, engaging program designed to guide you through spokesperson preparation, message development, delivery and control techniques, and personal presence.
Spokespersons — and public relations practitioners who provide behind-the-scenes counsel and support — know successful communications skills are honed by media training and practice. The most effective are strategic and follow a simple five-step process to drive message development and interview preparation.
Tags: 2013 International Conference: One World, Corporate Communications and Public Relations, media training, prsa conferences, PRSA International Conference
Read latest blog postings about the PRSA 2012 International Conference in San Francisco.
Tags: 2012 International Conference: The Future Starts Now, Corporate Communications and Public Relations, Professional Development and Training, prsa conferences, PRSA International Conference, Social Responsibility & Cause Marketing, Techniques & Tactics, Trends
Join the discussion about how marketing and public relations are merging during their session “The Integration of Public Relations: Can’t We All Just Get Along?” on Tuesday, Oct. 16, from 12:30–1:45 p.m. PDT, during the PRSA 2012 International Conference in San Francisco. You’ll hear from:
- Jennifer Brown, Senior Marketing Manager, Social, HSN
- Gina Luttrell, Ph.D., Assistant Professor, Eastern Michigan University
- Ryan Schram, Chief Marketing Officer, IZEA
The introduction of social has created a watershed moment for PR practitioners who must now be intimate partners with their marketing counterparts.
According to Gina Luttrell, Ph.D., assistant professor at Eastern Michigan University, social has changed how disciplines throughout a company work together. “Social media is like water that’s seeping into every area nook of an organization — public relations, marketing, customer service, sales, legal and human resources. There is no part of a business that is untouched.”
Gone are the days when we can sit in silos and hope the other department goes away — or fight them for a piece of the budget. Successful organizations rely on significant cross-functional teamwork, if not full integration.
Such is the case with public relations, where executives want to see a more holistic approach to branding — both internally and externally. A year ago, Marylee Sachs noted for the Institute of Public Relations, “For CCOs and in-house departments, there is a movement towards CMOs owning public relations.”
The question is not if, but when will these functions merge? Savvy professionals can get ahead of the curve by embracing basic change leadership behaviors:
Tags: 2012 International Conference: The Future Starts Now, Corporate Communications and Public Relations, Professional Development and Training, prsa conferences, PRSA International Conference, Seminars, Techniques & Tactics
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