Visit PRSA 2015 International Conference sponsor Iris PR Software in the Product & Exhibit Hall.*
There’s been a lot of talk about PR measurement in recent years. That’s a good thing; measurement is how we ultimately spot the path to success. But there’s a crucial aspect of measurement that doesn’t get discussed enough: benchmarks.
This summer I gave a PRSA talk on measuring campaign performance and included a few pointers on how to use PR benchmarks. Afterwards, an attendee asked me, “What are benchmarks for PR?”