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James+Lukaszewski's tag archives

Developing a Strategic Mindset: How to Become a Trusted, Strategic Adviser

Posted by Al Krueger in November 19th 2009  

“Developing a Strategic Mindset: How to Become a Trusted, Strategic Adviser” — The best session you may have missed because you were too focused on social media.

A recurring theme of public relations practitioners over the years has been our deep desire to get a seat at the table. You know, THE table. This c-suite destination has been much heralded and held up as our industry’s version of the Promised Land.

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under: 2009 International Conference: Delivering Value, Corporate Communications and Public Relations, Management & Leadership, Professional Development and Training, PRSA Conferences, PRSA International Conference, Strategic Planning
Tags: James+Lukaszewski, public+relations+counsel, strategic+advisement, strategic+counseling
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Crisis Communication: Your Mindset Rewired

Posted by Lauren Vargas in November 9th 2009  

This half-day, pre-Conference session by James E. Lukaszewski, ABC, APR, Fellow PRSA, CCEP, proves you don’t have to have all the presentation bells and whistles to hold the attention of your audience! Through strategic conversation, supplemental handouts and breakout sessions discussing real crisis scenarios, The Strategic Advisor in Action During Crisis session challenges public relations practitioners to re-evaluate how they interact with the media during a crisis situation and become better managers, leaders and people in these tough situations. Lukaszewski claimed he was not teaching public relations, but changing our mindset to view a crisis as an operator and management function. More than just a matter of semantics!

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under: 2009 International Conference: Delivering Value, Corporate Communications and Public Relations, Crisis Communications, Professional Development and Training, PRSA Conferences, PRSA International Conference, Relationship & Reputation Management, Seminars
Tags: crisis+communications, James+Lukaszewski, lauren+vargas, prsa+conference, reputation+management
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