The session began with Markarian demonstrating a real-life example of a successful media relations campaign — for the 2007 Jaguar XK. Rebecca discussed the details behind the public relations strategy and why it was successful. The takeaways include some of the same items I included in a recent blog post, along with some great additions:
- Do your homework; research the outlet and the journalist.
- Role play your pitch.
- Give the journalist an angle; offer multiple exclusives if you can, each with a different slant.