This PRSA International Conference Workshop was led by Rebecca Rose-Markarian, APR, and my BurrellesLuce colleague, Johna Burke

The session began with Markarian demonstrating a real-life example of a successful media relations campaign — for the 2007 Jaguar XK. Rebecca discussed the details behind the public relations strategy and why it was successful. The takeaways include some of the same items I included in a recent blog post, along with some great additions:

  • Do your homework; research the outlet and the journalist.
  • Role play your pitch.
  • Give the journalist an angle; offer multiple exclusives if you can, each with a different slant.

Continue reading " Persuasive Media Relations: The Key to Reaching All Your Publics "