Here I am at the PRSA Digital Impact Conference in New York City’s Wall Street financial district. Like most PRSA conferences, I’ll hear from leading experts in the field. At the moment, I’m listening to Josh Bernoff, the author of the hot new book Groundswell. We’re going through some of the key areas of his book – getting a personal explanation from the author – a unique opportunity and very useful.
What stikes me about Bernoff’s talk is the enormous power of social media. Individuals engaging new technologies have been able to win out against traditional, established societal forces — large corporations, mainstream media, lawyers, etc. Social media can even supersede business policies and notions of proprietary information when online communities determine they violate principles of free speech, whose definition is in their own hands. Individuals become groups become movements become change!