As March Madness moves to the Final Four and one step closer to crowning an NCAA champion, many companies are continuing to look for innovative ways to maintain employee productivity during a period that can often steal their attention. Our teams at GCI Health found that we could leverage the excitement of competition and capture the spirit of this exhilarating basketball tournament to continue generating compelling work during one of our busiest times of year.

Employees at public relations agencies have to stay especially focused in March, as many client programs start to gather momentum heading into the spring. Keeping that momentum going and having account teams running at peak performance is challenging enough without any additional distraction from the NCAA tournament.  Last year we decided to channel the “madness” in an employee campaign we call “Take a Break from March Madness!” We created a competition that embraces the spirit of March Madness while fulfilling the need to keep accounts humming, by having teams compete against one another in a winner-take-all tournament.

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