Is what you are doing now not working any longer? Brian Reich, principal of EchoDitto Inc. and Ed Schipul, president and CEO of Schipul-The Web Marketing Company discussed how not-for-profit public relations professionals can maximize relationships by developing and implementing social marketing into strategic communications planning.
Key take-aways from this session:
- 59% Congressional staff say they prefer to use online resources when preparing for a vote.
- By 2010, an estimated 2/3 gift donations will be completed online.
- New technology is changing social expectations.
- Little (m) media rules.
- Information (timely and relevant)
- Stuff (new technology)