Here’s the reality of public relations that no one in our industry is talking about, but we should be. While the media has changed from a print mechanism to a mobile multimedia environment, PR remains stuck in the 20th century. As consumers, we want our news on demand, and in turn demand that credible journalists give it to us immediately. And we don’t just want written stories – we want video, audio, live feeds, in living color. We’d also prefer it digested into cool headlines, in 140 characters, in 6-second vines and matching quizzes. Now, journalists need all these tools of the trade and more. And how do PR pros reach them?
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Editor’s Note: Dr. David K. Rehr is moderating the panel “Getting Heard in Washington: Communication Strategies That Work,” with featured guests Anna Palmer, senior reporter/columnist, Politico and Jeffrey Davis, senior vice president, AARP at the PRSA 2014 International Conference on Monday, Oct. 13, from 10–11:15 a.m. The following is a guest post previewing their session.
What kind of communication is received on Capitol Hill?
Imagine you work on Capitol Hill, either as an elected member of Congress or as a congressional staffer. Every day, literally tens of thousands of constituents, special interest groups, non-profit organizations, private business interests, embassy representatives or academic experts send you messages to impact your decision-making on public policy issues being considered in the U.S. Congress.
Tags: 2014 International Conference, Capitol Hill, Congressional Research Service, Corporate Communications and Public Relations, CRS, Government Relations & Military Communications, media, Professional Development and Training, prsa conferences, PRSA International Conference, public affairs
Hurricane Isaac was coming ashore. The Weather Channel and CNN dispatched their correspondent to the banks of the Mississippi River in downtown New Orleans, tethered to a $65,000 HD Camera and a half-million dollar satellite truck. Meanwhile, the anchors back in the studio conducted a series of phone interviews with Emergency Managers and Public Information Officers (PIO) in the path of the hurricane.
So why is it, with the wealth of official knowledge available during storm coverage, the news networks suddenly cut away to interview a seemingly random resident, standing in rising flood waters at his home along Lake Pontchartrain in Mandeville, Louisiana?
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