ComPRehension: Public Relations Professional Development Blog
  • ComPRehension
  • Public Relations & Communications Training
  • Training Calendar
  • Public Relations Conferences
  • PRSA

media+trainer's tag archives

No Time for Coaching — How Can I Still Help My Busy Boss Get Ready for the Media? (Part II)

Posted by James Lukaszewski in February 9th 2009  

[Part II of II]

Click here to read Part I

Self-Coaching

For the really resistant, brittle individual who is impervious to almost any suggestion that he or she could use some coaching, I’ve developed a brief self-coaching list. These 12 items often lead to good conversations, but this is something you send to the executive, ask for 10 minutes to review it, be turned down, but wait for the phone to ring.

Lukaszewski’s Twelve Quick Performance Tips for Spokespersons:

  1. Use positive declarative language. Avoid using negative words and phrases. They cause confusion, generate negative follow-up questions and make you feel defensive.
  2. Talk about the future rather than the past. Everyone remembers the past differently. Going there often causes confusion and disagreements.
  3. If you must talk about the past, speak only about the lessons you learned there that will help you build a better tomorrow. Generally, the past holds very few, if any, useful lessons for tomorrow.
  4. Be constructive. Make suggestions or give helpful advice rather than criticize. Criticism creates critics and victims and is remembered forever.
This is a preview of No Time for Coaching — How Can I Still Help My Busy Boss Get Ready for the Media? (Part II). Read the full post

Continue reading " No Time for Coaching — How Can I Still Help My Busy Boss Get Ready for the Media? (Part II) "

Comments Off
under: Corporate Communications and Public Relations, Media Relations, Professional Development and Training, Teleseminars
Tags: media+coach, media+relations, media+trainer
Social: Digg del.icio.us Stumble it Technorati

No Time for Coaching — How Can I Still Help My Busy Boss Get Ready for the Media? (Part I)

Posted by James Lukaszewski in February 3rd 2009  

[Part I of II]

As individuals move higher in an organization, two phenomena occur. The first is the belief that they are pretty good communicators. The top person in an organization usually assumes that he or she is the best communicator of all (that’s why he or she is at the top). The second is that their skin gets thinner; meaning, of course, that fools are less readily suffered the more senior an individual tends to get. Avoid using the word training with senior people. They don’t believe they need any. Always use the word coaching. Senior people know they can always use some coaching.This advice also goes for senior staff people.

There are two techniques I use to get to the busy boss:

Catch Him or Her Doing Something Right or Wrong

Routinely begin videotaping and audio taping presentations by very senior people. It doesn’t matter what the presentation is about; you need the videotape. Analyze the presentations for things the executive or manager did that you like and things that he or she could improve on. Then assemble clips of video or audio with examples of something he or she did that you really like and something that you can make one or two constructive suggestions about to improve.

This is a preview of No Time for Coaching — How Can I Still Help My Busy Boss Get Ready for the Media? (Part I). Read the full post

Continue reading " No Time for Coaching — How Can I Still Help My Busy Boss Get Ready for the Media? (Part I) "

Comments Off
under: Corporate Communications and Public Relations, Media Relations, Media Training, Professional Development and Training, Teleseminars
Tags: executive coaching, media+coach, media+relations, media+trainer, media+training
Social: Digg del.icio.us Stumble it Technorati

Welcome



Join the public relations conversation and get connected with expert insight from our guest bloggers! The views and opinions expressed here are those of the authors and do not necessarily reflect the official policies or positions of PRSA.

Search

Categories

Archives

Subscribe to the PRSA blog.

  • Feed Icon via RSS Feed or eMail


    Your email is safe. Privacy Policy.

Guidelines & Policies

    • Terms of Use
    • Submissions Policy and Guidelines

Join PRSA!

  • With your PRSA membership, you will:

    • Stay on top of emerging public relations trends and industry news.
    • Be a part of a vibrant community of more than 22,000 public relations professionals.
    • Accelerate your career -- at any level.

PRSA on Twitter

Switch site

    • Switch to our mobile site

Recent Entries

  • Only the Best Data Can Lead to Better Decisions and Direction
  • How PR Can Attract and Engage More Influencers and Buyers With Content Marketing
  • What Happens When Machines Become “Social?”
  • Confused About How to Tie PR Outputs to Organizational Outcomes? Consider the AMEC Framework!
  • Webinar Recap: Going Beyond the Press Kit to Engage Influencers

Recent Comments

  • webdesignlondon… in Only the Best Data Can Lead to Bett…
  • test in Webinar Recap: Going Beyond the Pre…
  • Michael Smart in How Charles Ramsey, The NFL Draft A…
  • Market Maven in How Charles Ramsey, The NFL Draft A…
  • Karla in How Charles Ramsey, The NFL Draft A…

Most Comments

  • Status Update: Millennial Staffers Can Update Your Social Media Plans  (31)
  • If You Can’t Measure It, It Doesn’t Count (12)
  • Five Ways to Make Your Content Stick (12)
  • Pull Stunts Like That and Word Spreads Fast … (9)
  • On Your Own Doesn’t Mean Going It Alone (8)
©2007-2013 ComPRehension
Powered by WordPress 3.4.1
Box-Tube Box Modulize WordPress Theme By Dezzain Studio
  • Public Relations & Communications Training
  • Training Calendar
  • Public Relations Conferences
  • Terms of Use
  • PRSA