Media trainers often tell their clients to prepare simple three-part messages before going in front of a TV camera for media interviews. (I give the same advice.) In part, this is good advice for any media interview, whether it is TV, radio or print. But it is especially good advice for TV because there are so many nerve-racking things that can go on at a TV station or television network to make you lose your concentration. And if you can’t concentrate, you can’t think clearly. Hence, dumb things can come out of your mouth when the camera starts rolling.
A couple of years ago I was asked to be a guest expert on “Fox & Friends” on the Fox News Channel to critique then President Bush’s body language during his meetings with French President Chirac. I’ve been in many a green room so I knew to expect the unexpected.