Here’s the reality of public relations that no one in our industry is talking about, but we should be. While the media has changed from a print mechanism to a mobile multimedia environment, PR remains stuck in the 20th century. As consumers, we want our news on demand, and in turn demand that credible journalists give it to us immediately. And we don’t just want written stories – we want video, audio, live feeds, in living color. We’d also prefer it digested into cool headlines, in 140 characters, in 6-second vines and matching quizzes. Now, journalists need all these tools of the trade and more. And how do PR pros reach them?
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For information about PRSA’s Moving Veterans Forward initiative, visit the PRSA Jobcenter.
Most military spouses hear it during almost every Permanent Change of Station (PCS): friends and acquaintances voice their frustration over finding and/or keeping employment with each move. For some, this is the first foray into military life where unique challenges and experiences color our daily lives. For newcomers like me, it has meant three moves in two years. For others, this dance is a familiar one as they settle into the routine of packing up, moving halfway across the country, and starting over – in every way – in their new, but temporary, home.
Join Kathleen Dunleavy for her Digital Impact Conference session, 3D Bubble Mania: Combine Traditional, Social and Mobile PR Outreach. The PRSA 2012 Digital Impact Conference, to be held April 2–3 at the Sentry Center in New York City, offers workshops where public relations professionals will hear from entrepreneurs and others who specialize in technology communications or social and digital media.
How do you make a video go viral? I am not convinced there is a prescription to follow for making a video go truly viral. However, in my workshop, “3D Bubble Mania: Combine Traditional, Social and Mobile PR Outreach,” we will look at the importance of video in corporate communications by looking in-depth at “3D Bubble Mania” – and find out what worked and what didn’t.
Instead of speaking of viral videos, I recommend that we talk about Internet videos. Multimedia content that both engages the viewer and provides shareable content is a vital component of any comprehensive public relations campaign. And the challenge, as with all PR work, is to get noticed. It’s estimated that 60 hours of video are uploaded every minute to YouTube. That’s a lot of video. So, how do you make your video stand out?
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